28.08.2025

Nordic Pulse explored the future of sports funding and ended with a roar at EuroBasket

On 27 August, the Nordic Pulse seminar brought together experts at Tampere Hall to explore one of the most pressing questions in sports: how to build sustainable funding models for the future.

Discussions highlighted the shifting landscape where public support is diminishing, and regulatory changes are reshaping the gaming industry. Speakers also shed light on how sponsorship is moving far beyond logos on walls, emphasising partnerships with real value.

The day culminated in a vibrant evening at Nokia Arena in Tampere, where the EuroBasket atmosphere took over. In front of a loud crowd, Finland’s Susijengi edged out Sweden in a thrilling game.