01.12.2025
Secto Rally Finland’s economic impact in Central Finland continues to grow
Finland’s FIA World Rally Championship (WRC) round, the Secto Rally Finland, has firmly established itself as one of the highlights of summer in the city of Jyväskylä and as one of Finland’s flagship sporting events.
A new visitor study confirms that the impact of the Secto Rally Finland on the Central Finland region continues to grow steadily. According to the study, tourism revenue generated by the event in the region rose from the previous year to €20.5 million, accompanied by a clear increase in its overall economic impact. The growth is primarily the result of more international visitors and longer average stays in the region.
– The rally’s economic significance for our region is substantial. We are proud to have served as the rally’s home city for 74 years. The growth in international attendance aligns perfectly with our tourism strategy and is a very positive sign as we begin to prepare for next year’s jubilee edition, says Timo Koivisto, Mayor of Jyväskylä.
Picture: McKlein / Secto Rally Finland